Asus Confirms Exit From Smartphones, Shifts Focus to AI and PCs

Asus Confirms Exit From Smartphones, Shifts Focus to AI and PCs

Earlier this month, a report hinted that Asus wouldn’t be launching any new phones this year — and now that rumor has been officially confirmed, with an even bigger revelation attached: Asus is stepping away from smartphones altogether.

At a special gala held at the Taipei Nangang Exhibition Center, Asus chairman Jonney Shih stated that the company has no plans to release new smartphones going forward.

Instead, Asus is redirecting its resources and R&D toward commercial PCs and what it calls “physical AI,” including robotics and smart glasses. Existing Asus phone users won’t be left behind, though, as the company will continue to provide maintenance, software updates, and warranty support.

Shih also highlighted Asus’ strong financial performance, revealing that the company generated TWD 738.91 billion (around $23.4 billion) in revenue in 2025 — a 26% increase year over year.

The AI server business was a standout, posting 100% growth and doubling its own internal targets.

The move isn’t entirely surprising. Over the past few years, Asus steadily scaled back its smartphone ambitions, shrinking the Zenfone lineup and slowing ROG Phone releases.

In 2025, the company launched just two devices — the ROG Phone 9 FE and the Zenfone 12 Ultra — and neither made much of an impact in the market. With that chapter closing, Asus is now betting its future on AI-driven hardware instead.

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