Honor Hits New High in 2025: 71 Million Phones Shipped, Global Sales Now Match China

Honor Hits New High in 2025: 71 Million Phones Shipped, Global Sales Now Match China

Honor closed 2025 on a high, shipping a record 71 million smartphones — with flagship models accounting for an impressive 10 million units. 

What truly stands out, though, is the brand’s growing global footprint: half of Honor’s smartphone sales now come from markets outside China, fueled largely by the success of the Magic7 series.

Building on its momentum from 2024, Honor delivered a strong 50% year-over-year growth in shipments.

The company has now secured a 10% or higher market share in 17 regions worldwide, spanning Latin America, the Middle East, and Africa.

In Malaysia, Honor has gone a step further, emerging as the market leader with over 18% smartphone share and a commanding 30% share in tablets.

Looking ahead, Honor is doubling down on AI with its ambitious Honor Alpha strategy.

The brand plans to invest more than $10 billion in AI-driven products over the next five years, placing smartphones at the core while expanding into AI-powered PCs, tablets, and wearables.


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