Is Motorola Finally Entering the Big-Foldable Arena? All Signs Point to Yes

Motorola’s latest teaser points to a big foldable debut — one that seems ready to square up against the Galaxy Z Fold 7.

In a creative twist, the Lenovo-owned company is sending journalists wooden flip books that expand into book-shaped lamps, complete with a red-lit interior.

The way this invite opens is already a strong clue, backed up by the slogan “every fold reveals a possibility.”

But Motorola goes even further with the line: “We’re getting ready to unfold new perspectives at Lenovo Tech World.”

If this isn’t a clear sign that Motorola is preparing a new type of foldable, it’s hard to imagine what would be.

And we’d say it’s long overdue. Up to now, Motorola’s strongest challenge to Samsung has been in the flip-phone category, especially with the Razr 60 Ultra.

For years, we’ve been waiting for Motorola to take on the book-style foldable category. Its rich materials and unusually curvy designs have already carved out a distinct place in the foldable world.

Looks aside, the Razr has been a game-changer. Its huge cover display is what drove Samsung to seriously upgrade the Z Flip 7.

Sure, Honor and Huawei may have already pushed Samsung to refine the Galaxy Z Fold 7, but there’s room yet for Motorola’s design magic.

The wooden lamp-book invite makes us think the brand will keep experimenting with natural textures — and we’re all for it.

Fortunately, the wait is short. Lenovo Tech World is happening on January 6, overlapping with the CES buzz.